The people at KEO were faced with a big surprise when they found out that their brand was featured as product placement in a porn movie. The disputed scene is shot in a Greek tavern and bottle KEO plays a leading role in discussions of the two protagonists. Once it became clear that asking KEO initiated legal course to remove the product from the film. Besides, the KEO is a company controlled by the Church of Cyprus and any correlation between brand productions of this kind is unacceptable.

The graphic scenes reveal a man and a woman in a tavern briefly discussing the beer and its “Greek” origin before having intercourse. One scene shows the actress pouring the beer into her co-star’s mouth from a bottle clasped in her cleavage.